Case Studies & notable projects

I partnered with Ruggable in November 2024. I created a lifestyle reel that showcased the brand’s practicality and style in a real family home. The brief from Ruggable was ‘connection through practicality and relatability’.

The content was repurposed as a paid Meta ad and went on to generate over $35,000 in sales within just 8 weeks.

This campaign is a strong example of how natural, story led content can convert without feeling like a sales pitch.

In a UGC campaign for Mask Co, I created a number of family focused content that showcased their signature room sprays in a real, lived in family home. The breif from Mask was ‘The safe and gentle choice for you and your home’.

The content was designed for use across their social channels and it resonated strongly with their target audience. Within just 3 months, the content contributed to over $20,000 in sales, proving how strategic, lifestyle led UGC can drive both engagement and sales.

I created a beautiful gallery of styled still images for Kynd Baby. These where featured across their social media platforms and used in Meta ad campaigns. The content’s natural, detail focused aesthetic resonated strongly with their audience, helping to elevate brand awareness and drive sales.

For B.box I created authentic, face to camera review style content for their dummy launch. This captured genuine, relatable “real mum” vibes. This honest and engaging content was featured prominently on their website and across social media, helping to build trust and connect with parents looking for practical, stylish solutions.